Since I’m a web developer at Orbit, our many wonderful clients might be surprised to learn that I don’t make websites for them. But clients don’t use their own sites—sure, they might be on their sites more than anyone else, but they’re not buying t-shirts from themselves, or checking their own service offerings, or looking up their own locations. And that’s the reason I don’t make websites for our clients. I make websites for our clients’ clients. Read More -›

That’s the average time you get to impress your newsletter readers.  (On a positive note – this is longer than you have to impress them on your homepage.)

So, before you send out that eblast to your lovely and devoted customers, think about the power you are placing on the submit button.  First and foremost, you are adding to your customer’s already jam packed inbox.  Secondly, you are creating and building a very important bond between your customer and your brand. Read More -›

Can a graphic designer design a website? Of course!

But there are risks involved when someone who thinks in terms of paper and inches starts creating designs for screens and pixels.

In this article, we’ll look at what makes web design so different, and we’ll talk about what to look for in a site designer.

Usability

Ever clicked on a brochure or a business card? I didn’t think so.

On the web, your visitors take an active role in their own experience – meaning that if they don’t enjoy the experience, they’ll take action and leave. Read More -›