The Orbiter

There is no better time than now to start a consumer-facing website in Chicago.

All of us who own or work for Internet-based businesses are blessed to be living in groovy times. This is especially true if you’re in Chicago. Read More >

Recently, I have been in a few meetings where we are working on developing a web site. In these meetings, it has been suggested that we skip the wireframe stage and roll right into what the site is going to look like, the design. This kind of thinking stemmed from the notion that the client would not understand what wireframes are and that jumping into design would get us one step closer to launch. This suggestion is a bad one. Read More >

Life is about making choices, and sometimes it takes courage and discipline to not do something. For us, we’ve found that when we focus on those things we’re best at, we’re more successful. And when we partner with people who are excellent at other things, we make friends.

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Q: How do you quadruple the percentage of visitors who buy?
A: Video

Video is a great education and training tool and obviously the world’s most popular entertainment medium, but in this article we’re talking about using video in web marketing. We’re talking about using video to sell.

We’ll explain when to use it, why it works and how to get it done! We’ll also talk about metrics and show some research and results. Read More >

As designers, it is our job to communicate effectively in both the print and web mediums, and learn that they are separate and not equal. Understanding the distinct differences between being a graphic designer and a web designer in 2010 might help you on your next project or in the way you approach your design. Read More >

For the last 10 years, internet visionaries, tech company CEOs and media moguls have told us we’re in an “Age of Convergence” that will change the way we live, learn and interact with each other. Indeed, things have changed. But if you’re involved in web design or any other type of interactive media, you probably haven’t noticed much of anything “converging.” In fact, design requirements are more diverse than ever. Read More >