The Orbiter

Little things can make a big difference. What you name the links in your navigation is a great example. The structure of your navigation can have a huge impact on results. Here’s why: Read More >

Visitors are judging you from the moment they enter your site. You got them there with a witty link on twitter or relevant information in a google search. You are rocking your content marketing. (Andy would be proud).

But now what? Read More >

Responsive what now? Responsive web design, sometimes referred to as RWD, is a forward thinking idea, first proposed by Ethan Marcotte back in May of 2010. It instantly caught fire in the web design community, and left us geeking out all over the Twitterverse. Read More >

Somewhere out there, someone is planning a website. They’re organizing possible pages into an outline or a flowchart. In other words, they’re making a sitemap. They are about to make a dozen little decisions that will have a huge impact on results. What are they thinking? Read More >

Dim the lights. Light some candles. Pour a glass of wine. Put on some Steve Winwood softly in the background. Are you in the mood? We are. Read More >

How using your brand’s visual language can improve your site’s content.

I often see clients so very excited to be able to update their website without the help of a designer or developer, only to check in on their site 6 months later to find that none of the imagery on the website follows along with the intended look and feel. Visually, it is as if they took an English-language site and started adding content in sidebars or blog posts in French and Portuguese. Just as random languages make no sense, choosing and updating images without care causes the same confusion to a site visitor. You need to present your content using a consistent visual language. Read More >