Search engines are changing. You may have noticed that any time you search for something in your area, you get more than the usual list of results, you get a map with some links next to it.

In Google, the map is called the “One Box” and the links next to it are called the “10-Pack” and clearly, the links are different there than in the regular “organic” listings below. If traditional SEO (content and inbound links) helps you in the organic, what helps you in the One Box and 10-pack? Evidence suggests that creating/claiming your local listings is a good start. Read More -›

Since I’m a web developer at Orbit, our many wonderful clients might be surprised to learn that I don’t make websites for them. But clients don’t use their own sites—sure, they might be on their sites more than anyone else, but they’re not buying t-shirts from themselves, or checking their own service offerings, or looking up their own locations. And that’s the reason I don’t make websites for our clients. I make websites for our clients’ clients. Read More -›

I just got done reading through the AIGA “Why” booklet and I feel totally refreshed and inspired. Not a day goes by that I don’t think to myself, “This is a stressful job, but I’m so glad I’m a designer.”  It’s not that hard to articulate in simple terms…

Yes, I get to be creative. (A constant reminder from people on the outside.)
Yes, my mind is constantly stimulated and challenged.
Yes, if I REALLY wanted to, I could wear shiny pink pants, a big fuzzy white coat and straw hat to work and not get sent home for it.  *pause* Hopefully I haven’t offended anyone in the office.  LOL.

…but, the real reason I love being a designer is the fact that every day I progress.

Here at Orbit, our team generates value by constantly evaluating our successes and failures.   We progress by constantly learning, striving, improving, and making better decisions than our last.  We play a big role in connecting the history of design with the functional uses and needs of today. We practice usable/purposeful design as collaborators.  We tackle tough problems and activate pin-pointed solutions by connecting wide-spectrum viewpoints and approaches.   These things as a whole inspire us to honor a commitment to success.

That is why I design.

Get the AIGA PDF >