The Orbiter

Smart phone purchases in the 3rd quarter of 2010 were up 96% compared to the year before, according to Gartner. Apple is about to launch the second version of its “magical” iPad, and a host of imitators are releasing their swarms now. The desktop computer isn’t dead, but a lot of people looking at websites with something else—and the touch screen revolution is just getting started. Is your site ready?

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You’ve seen the commercials, played with someone’s iPad (less dirty than it sounds, unless you’re doing it right), and used your phone to check in on the Bulls game. But what are we really talking about when we say “touch screen”? Touch screen users access your web content in one of three ways: with a smart phone, with a tablet, or with an app, using either a smart phone or a tablet.

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Life is about making choices, and sometimes it takes courage and discipline to not do something. For us, we’ve found that when we focus on those things we’re best at, we’re more successful. And when we partner with people who are excellent at other things, we make friends.

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As usual, times are changing.  But there is one change that is about to reach its inflection point: mobile computing.  New research shows we’re about to reach critical mass on several mega-trends.  So as a follow up to our post on Mobile Marketing 101, here’s an update on 3 mobile milestones coming up…

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Although we’re trend watchers, we’re not bandwagon jumpers. We don’t seek to build things just because they’re popular.  We build things that make sense for our clients.  Still, when a tidal wave is coming (or arguably already here) we have to chime in.

So here’s a pocket guide to marketing to your pocket. Read More >