The Orbiter

Back in September I attended a number of events hosted in Chicago as part of Social Media Week.  One event, titled Elevating Chicago, was a panel discussion that focused on how three Chicago non-profits successfully connected online and offline marketing to drive the success of their respective campaigns. One of the non-profits was the Chicago Architecture Foundation (CAF). Read More >

There’s a company called Hubspot that has rocked the world of web marketing. They’re really an analytics software group, but with lead singer Dan Zarella, they consistently churn out research and webinars that are huge hits with their millions of fans. Here’s a remix of some of the greatest single tracks from those webinars. Read More >

Too often, developers, marketers and executives get uber-excited over the latest and greatest way to do something. This can lead to perceived usability that actually ignores the user. A few examples of common missteps in user experience: Read More >

These are the three most important parts of content strategy. It’s the trinity of modern marketing. This short post includes some practical “I-can-start-doing-this-today” tips. All you need is a website with a blog and a newsletter. Ready? Let’s go! Read More >

We’ve met with more than 1000 businesses here in Chicago over the last 10 years. In those many conversations, we’ve encountered some understandable emotions related to web design and web marketing. One of those is fear. In this post, we’re going to look at the common fears and examine how they can slow down your web design project and your online marketing. Read More >

If you’re thinking about a website redesign, SEO should be a top concern. The preservation of your organic rankings, conservation of link popularity and recycling old page content, may have you feeling like a digital marketing environmentalist. Read More >