The Orbiter

That web page isn’t going to rank itself! Search engine traffic is the outcome of a set of deliberate steps. It’s not as complicated or mysterious as you’d think. There are three key ingredients behind every listing in every search results page: Read More >

Batman didn’t have superpowers, but he was always prepared. I once saw him hanging in midair off the side of a helicopter with a shark attacking his leg. No big deal. He just reached into his utility belt and grabbed his shark repellant.

I don’t have superpowers either. But I do have a utility belt of content marketing tools. Some of these, I use everyday. I use them for search engine optimization, social media, email marketing, and guest blogging… and sharks. Read More >

Sometimes, promoting a website seems like a big job made up of a thousand little things. That’s because it is. Overwhelmed? We all are. So let’s take a minute or two and put things in perspective. Read More >

I recently read two posts by Srinivas Rao about making the most of a small audience. They inspired me. He says that in the beginning, when your audience is small, you have an opportunity to build super high-quality connections. You may only have a few dozen readers, but this can actually be an advantage!  Read More >

One instant after realizing how effective content marketing can be, the dread sets in. Where am I going to get this content? I’ve seen it a hundred times: the flash of insight, followed by the clouds of doubt. Read More >

I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are. Below are eight tips on SEO best practices for on-page optimization. Let’s get started…  Read More >