The Orbiter

Before you click the publish button, check to make sure you’ve included everything and you’re doing them all in the right way. The results are dramatically better if you follow the web content checklist: Read More >

I have a confession to make: I’m simple-minded. That’s why Google has always been my favorite search engine, even back in the days when Google had competitors. Google SERPs used to be clean and to-the-point. Now when I use Google, it looks like this: Read More >

Content marketing is one of the most effective ways to find, engage and convert more of your ideal customers.

But all of these benefits require a plan. Effective content marketing isn’t a “throw spaghetti against the wall and see what happens” process. With a strategic plan, you can make content marketing simple to implement, easy to measure and something that can actually be (dare I say it?) fun!

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Happy World Poetry Day! The purpose of this day is to promote the reading, writing, publishing and teaching of poetry throughout the world. Here is my contribution….
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Let’s face it: web content can often sound like it was written by a marketing team with a one-track mind because, well, it probably was. Blogs, however, give a website a unique, humanized “voice” with which the company can discuss other facets of the industry that are not covered by “About Us” or “Our Services” pages. The ubiquitous blog is a key component of many companies’ websites, due to its nature of being a welcome oasis in a vast desert of sales-speak. Read More >

You can’t spend every minute of every day selling. After all, you need to sleep sometimes. What if there was a way to build a machine that went all over the world and found the best prospects for your business, then qualified and educated those prospects only delivering them to you once the prospects knew about your services and processes and were ready to buy? What if this machine worked tirelessly to nurture prospects who didn’t even know they needed your services yet, so that when the do, they remember that you are the right provider?

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