The Orbiter

Ecommerce websites deal with all kinds of information, including information about products, shipping rates, taxes, inventory, orders, customers, etc. Many ecommerce sites handle large sets of data – often thousands of products – and it needs to be moved so quickly – orders must be passed on immediately for shipping. Read More >

As the open-source content management systems have matured, so have competitive Chicago web design firms. For many years, Orbit clearly stood apart by providing a content management system standard with all website projects. Until recently, Orbit only offered Mighty-Site, our own CMS. To meet client demand for open-source options, we have expanded our technology offerings to include three content management systems:

1. WordPress
2. Drupal
3. Mighty-Site^®

Read More >

Amazon.com moves a lot of product. It processes 24 orders every second. Its 76 million (and counting) unique visitors would make it the world’s 17th-largest country, if it were a country. And just about every person I have ever interviewed for a usability study has mentioned using it. This success doesn’t mean that it’s always smart to copy from Amazon. It’s still necessary to think critically about your content, audience, and goals before implementing any feature from another website, even proven leaders. Read More >

Having a lot of traffic doesn’t mean you have a lot of sales. Obviously, not every visitor is going to buy something. But a percentage of them will. This percentage is called a conversion rate. If your business involves e-commerce (or if you’re considering ecommerce web design) this is something you’re thinking about.

Now maximize it.

Assuming that they didn’t find the site by accident, your visitors are at least somewhat interested in the product. If they buy or not depends on many things. Read More >