The Orbiter

Hey did you see that Happiness Machine YouTube video by Coke? You know the one where Coke rigged a machine to give away free stuff? You have? Here, watch it again.

Seriously, I’ll wait. Go! …. Read More >

There’s an expression in the restaurant business: You have to own the bricks.

The saying is meant to express that to run a successful eatery you can’t be leasing the space you’re in. As soon as your landlord sees people lining up he can raise the rent, and suddenly it’s not as much fun as it used to be. Read More >

The party is over. The confetti is swept up, and your hangover has worn off. It’s a new year. Like most of us, you’ve probably resolved to make it a good year. Exercise more, drink less, take a trip, save money, etc.

Great! But let’s add a resolution or two for your website. Here are seven web marketing resolutions to choose from for 2013. Read More >

Barrett and Todd, my partner and CEO, challenged me to write up a marketing plan for the new year. I’ll be honest, I’d never done this before. It was plenty of work, but I’m glad I did it. I’m not sure it’s anything like a typical marketing plan. Lots of it was a recap of 2012 activity along with goals for 2013. Read More >

Sometimes, promoting a website seems like a big job made up of a thousand little things. That’s because it is. Overwhelmed? We all are. So let’s take a minute or two and put things in perspective. Read More >

We should thank Amazon for the burgeoning showrooming epidemic.  I expect that this might not be the most popular sentiment, but I honestly believe retail is due for a major overhaul. Read More >