The Orbiter

Content is made up of pieces. And pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table. Thinking about content as particles will give you ideas on how to quickly create new content by “atomizing” your existing content into smaller pieces or combining content into larger compounds. Read More >

Information moves at the speed of a Tweet these days. That means marketing, public relations and journalism are all changing to keep up with this fast pace. Reporters who are under tight deadlines are now using Twitter and Google to find quick resources for their stories. And this is where brand journalism comes in. Read More >

Travis is a popular guy.  He gets lots of traffic to his website and great visitors, but something was missing. Sure, everyone drops by, but no one stays for long. He knows he needs to step up his game or it won’t last. Read More >

By now it’s no secret—your brand should probably be advertising on Facebook. With 800 million users and counting, an ecosystem that encourages sharing, and an advertising platform that allows you to target ads with laser-precision, Facebook has become a major player in online advertising. Read More >

QR codes are increasingly prevalent in marketing and advertising. They are, after all, a handy way to connect the physical to the digital in one easy step, and they still possess an intrigue factor for consumers. Consumers cannot help but be curious as to where the magical QR code will transport them.  The problem is, most QR codes never deliver on that implied promise in a satisfying way and, frankly, this will ruin QR codes for the brilliant marketers among us. Read More >

Back in September I attended a number of events hosted in Chicago as part of Social Media Week.  One event, titled Elevating Chicago, was a panel discussion that focused on how three Chicago non-profits successfully connected online and offline marketing to drive the success of their respective campaigns. One of the non-profits was the Chicago Architecture Foundation (CAF). Read More >