The Orbiter

Donors, volunteers and staff are already logged in. So it only makes sense that nonprofits should be taking advantage of all LinkedIn has to offer. Unfortunately, not enough people or organizations understand the power of this social networking tool. Read More >

Online marketers often focus on direct response advertising, and, lost in the world of clicks and conversions, forget about the importance of developing a strong online brand. Read More >

Content marketing is one of the most effective ways to find, engage and convert more of your ideal customers.

But all of these benefits require a content plan. Effective content marketing isn’t a “throw spaghetti against the wall and see what happens” process. With a strategic plan, you can make content marketing simple to implement, easy to measure and something that can actually be (dare I say it?) fun!

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QR codes are increasingly prevalent in marketing and advertising. They are, after all, a handy way to connect the physical to the digital in one easy step, and they still possess an intrigue factor for consumers. Consumers cannot help but be curious as to where the magical QR code will transport them.  The problem is, most QR codes never deliver on that implied promise in a satisfying way and, frankly, this will ruin QR codes for the brilliant marketers among us. Read More >

Too often, developers, marketers and executives get uber-excited over the latest and greatest way to do something. This can lead to perceived usability that actually ignores the user. A few examples of common missteps in user experience: Read More >

There is no better time than now to start a consumer-facing website in Chicago.

All of us who own or work for Internet-based businesses are blessed to be living in groovy times. This is especially true if you’re in Chicago. Read More >