The Orbiter

When I am not designing stellar websites for clients, I spend my time writing a food blog, and every now and then, I give talks to other bloggers about improving their blogging.

I had the opportunity to give a talk recently in San Francisco to a group of new and veteran food bloggers about ten things that they could do to make their blog more awesome. These little tips cover a broad range of blogging sins and traps. The PDF of the full presentation is available to download. Read More >

Typography is one of those things that lives firmly in the realm of design people. And for the most part, it is best left in the hands of your designer. But what happens when you have to add content to your website? There are some things you need to know to keep your site looking its best. Read More >

Visitors are judging you from the moment they enter your site. You got them there with a witty link on twitter or relevant information in a google search. You are rocking your content marketing. (Andy would be proud).

But now what? Read More >

How using your brand’s visual language can improve your site’s content.

I often see clients so very excited to be able to update their website without the help of a designer or developer, only to check in on their site 6 months later to find that none of the imagery on the website follows along with the intended look and feel. Visually, it is as if they took an English-language site and started adding content in sidebars or blog posts in French and Portuguese. Just as random languages make no sense, choosing and updating images without care causes the same confusion to a site visitor. You need to present your content using a consistent visual language. Read More >

I recently had the opportunity to present at a food blogging conference about blogging and branding, and after the presentation I realized that food bloggers and business bloggers struggle with the same thing: giving a brand a voice. Read More >