The Orbiter

We should thank Amazon for the burgeoning showrooming epidemic.  I expect that this might not be the most popular sentiment, but I honestly believe retail is due for a major overhaul. Read More >

The thing writers have in common with the rest of the world is that we dread the blank page. The thing that makes us different is that we have an instinctive inclination to write.

But that doesn’t mean good writing comes easily. Read More >

Email marketing is still the most effective form of social media. Yes it is very social.

Email subscribers are the most valuable, treasured and loyal people in your community—especially amongst marketing and social media professionals. And as a marketer you have the most intimate relationship with your subscribers because you are given permission to enter their sacred Inbox.

Congratulations on earning this level of trust, it’s a big achievement!   Read More >

I have a confession to make: I’m simple-minded. That’s why Google has always been my favorite search engine, even back in the days when Google had competitors. Google SERPs used to be clean and to-the-point. Now when I use Google, it looks like this: Read More >

You can’t spend every minute of every day selling. After all, you need to sleep sometimes. What if there was a way to build a machine that went all over the world and found the best prospects for your business, then qualified and educated those prospects only delivering them to you once the prospects knew about your services and processes and were ready to buy? What if this machine worked tirelessly to nurture prospects who didn’t even know they needed your services yet, so that when the do, they remember that you are the right provider?

Read More >

By now it’s no secret—your brand should probably be advertising on Facebook. With 800 million users and counting, an ecosystem that encourages sharing, and an advertising platform that allows you to target ads with laser-precision, Facebook has become a major player in online advertising. Read More >