The Orbiter

If you’ve got Google Analytics installed on your website, you already know that logging in and trying to get useful data (the kind that can actually help you make smarter decisions) is tricky. Maybe harder than just “tricky.” Maybe like finding a specific needle in a needle factory.

So here are two things you can learn right now with your analytics, even if you aren’t a data nerd. These are questions I’ve been asked over and over again by people I work with, so I think they’ll be useful questions for you. Read More >

Content specialists of the world, gather ’round. I know that there is a fear that you have, deep down in those places you prefer to ignore. You go to seminars and conferences that tell you the importance of analytics and measurement. You nod along. But when you log into Google Analytics when the moon is blue and look at the dizzying array of numbers and charts, you run terrified back to the safety of a world in which content is king. Read More >