The Orbiter

Content marketing is serious business these days. The vast majority of consumers prefer to learn about a brand through a series of articles rather than an advertisement (even though they know a company is selling something). And 60% of consumers say that this type of marketing positively impacts their view of a company creating content. We also know that blogging has a significant impact on overall website traffic. Read More >

Information moves at the speed of a Tweet these days. That means marketing, public relations and journalism are all changing to keep up with this fast pace. Reporters who are under tight deadlines are now using Twitter and Google to find quick resources for their stories. And this is where brand journalism comes in. Read More >