The Orbiter

QR codes are increasingly prevalent in marketing and advertising. They are, after all, a handy way to connect the physical to the digital in one easy step, and they still possess an intrigue factor for consumers. Consumers cannot help but be curious as to where the magical QR code will transport them.  The problem is, most QR codes never deliver on that implied promise in a satisfying way and, frankly, this will ruin QR codes for the brilliant marketers among us. Read More >

Back in September I attended a number of events hosted in Chicago as part of Social Media Week.  One event, titled Elevating Chicago, was a panel discussion that focused on how three Chicago non-profits successfully connected online and offline marketing to drive the success of their respective campaigns. One of the non-profits was the Chicago Architecture Foundation (CAF). Read More >

There’s a company called Hubspot that has rocked the world of web marketing. They’re really an analytics software group, but with lead singer Dan Zarella, they consistently churn out research and webinars that are huge hits with their millions of fans. Here’s a remix of some of the greatest single tracks from those webinars. Read More >

Too often, developers, marketers and executives get uber-excited over the latest and greatest way to do something. This can lead to perceived usability that actually ignores the user. A few examples of common missteps in user experience: Read More >

This year’s Chicago Cause was a huge success. I want to take a few moments to give a shout out to all the applicants, the finalists, our partners, and most of all our 2011 Chicago Cause recipient! Read More >