Progress is the Great Human Ambition

I just got done reading through the AIGA “Why” booklet and I feel totally refreshed and inspired. Not a day goes by that I don’t think to myself, “This is a stressful job, but I’m so glad I’m a designer.” It’s not that hard to articulate in simple terms…
Yes, I get to be creative. (A constant reminder from people on the outside.)
Yes, my mind is constantly stimulated and challenged.
Yes, if I REALLY wanted to, I could wear shiny pink pants, a big fuzzy white coat and straw hat to work and not get sent home for it. *pause* Hopefully I haven’t offended anyone in the office. LOL.
…but, the real reason I love being a designer is the fact that every day I progress.
Here at Orbit, our team generates value by constantly evaluating our successes and failures. We progress by constantly learning, striving, improving, and making better decisions than our last. We play a big role in connecting the history of design with the functional uses and needs of today. We practice usable/purposeful design as collaborators. We tackle tough problems and activate pin-pointed solutions by connecting wide-spectrum viewpoints and approaches. These things as a whole inspire us to honor a commitment to success.
That is why I design.









Kurt Cruse | March 25, 2009
It may be an old cliché but I truly believe life is a journey, not a destination. Being a designer can be very stressful at times, but it can also be very rewarding, exciting, and well… fun. So why not enjoy the ride? Just make sure you learn a thing or two while you’re on it. That’s my 2 cents.