Get Personal: Humanize Your Site to Connect with Visitors
Marketing is about telling stories, and stories have characters. Which means that images of people are key to connecting with potential customers.
Turn on a TV and you’ll see: nearly every commercial features people. Pay attention the next time you’re driving around the city: most billboards and bus stops display engaging faces. Browse a grocery checkout aisle if you need more proof: People magazine and similar publications do nothing more than humanize the people behind the media.
There is just something about a human image that connects with us in a way nothing else can.
Your business is a group of people with personalities, and it is these personalities that help distinguish you from other companies. By using pictures of people, specifically pictures of you and your team, you make yourselves real to visitors. Read More >
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