The Orbiter

Without good web copy, the best team of designers and programmers in the world can’t help you. The goal is good writing and a clear, concise message that speaks to the target audience.

But let’s assume that you already have that: Maybe you’re repurposing some amazing copy that you’ve used for another medium – a print piece, perhaps. How can you adapt it to work well online?

If you want people to find you, you have to speak to search engines. But if you want them to stay, you have to speak to people. Writing for search and writing for visitors are often competing endeavors. Read More >