The Orbiter

This month marks the start of my 8^th year planning web sites. (Believe it or not, that first site is still live. And no, I won’t tell which one it is.)

In that time, Orbit has handled web design for hundreds of clients, and we’re looking forward to many more successful projects. But this anniversary, I’m taking some time to reflect on what I’ve learned about our clients and their primary needs.

Far and away, the three most popular web services we provide are:

1. Search-engine friendliness: get your site to rank high
2. Flash animation: make sure it looks good
3. Content management: make free updates forever

In other words, people want sites that are easy to find, easy to update, and easy on the eyes. About 90% of the web sites we build have these elements, so let’s break each down a bit and talk about why they’re so popular. Read More >