Orbit has adapted its creative web design process to meet the unique requirements of online banking websites—designed and built to serve your marketing needs.
The essence of your brand is built on trust and integrity. Unfortunately, for many financial institutions, a poorly designed website will wipe out the years of established credibility in a matter of seconds.
On the flipside, positive first impressions lead to an improved user experience and increased engagement on the website, which ultimately will lead to higher conversion rates.
Outdated, boring, and stodgy designs do little to establish credibility. In fact, banking and credit union websites have an opportunity to appeal to the online and tech savvy users with a more contemporary design.
It’s true, smartphone usage is up and it will keep trending that way. Mobile browsing is motivated by the need to find timely and useful information—like the location of a bank branch or current rates—and according to a study by Google, nearly 60 percent of interactions with financial sites begin on a smartphone.
That’s why Orbit has made responsive web design standard to every project. Our approach delivers a consistent and seamless experience for your customers, reinforcing the reliability of your brand, whether they are at home researching financial products or on the go looking for the nearest ATM.
Banking websites typically are responsible for fulfilling two needs:
Both are essential to satisfy today’s customers, but it’s not necessarily essential to combine the two into one website. It can be a pain point for marketers to have to work through the IT department to make changes and updates to the front-end of the website.
Like you, we believe high-quality customer service is the cornerstone of building trust. And if your website isn’t providing the service your customers expect, we’re here to help with your banking web design. Is Orbit a fit for you?
"We’ve been working with Orbit on our site for over two years. They helped with the original redesign of an age-old site, and they’ve been great while working closely with us since to keep it up-to-date and fresh. We couldn’t be happier."
—Jared Kreuz, Bank Officer, Marketing, American Chartered Bank
Interested? We would be happy to share with you our experiences and help you understand the potential opportunities involved in achieving your goals.
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